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Is Your Business Card Saving You Money But Costing You Real Estate Clients?

Discover the Benefits of Revamping Your Realtor Business Cards

Austin, Texas – May 25, 2007 – When you meet potential clients, they form their first impression of you in seconds. By the time you finish introducing yourself and shaking hands, they already know if you’re someone they would want to do business with or not. You probably already realize that which is why you look and act professional at any event or location where you could run into potential clients.

Yet, the same Realtors who understand how important it is for them to look professional during those initial encounters forget the same rules apply to their business cards. Remember your business card is a symbol of your business so when a client sees your card he or she is making a first impression not just of the card but of your business. Again, you only have seconds to make a good impression. You have to make that time count – if you don’t, your competition certainly will.

Remember real estate is an extremely competitive industry today – as is any type of service business. For this reason, making strong initial impressions on the people you hope to work with is the only way to gain security in this industry.

Understanding how to make that all-important first impression can be difficult. Companies, such as 1001 Ideas in Promotion, understand the importance of a well-designed business card as part of a Realtor’s overall marketing approach. This knowledge helps them create business cards which create an incredible first impression but also meet the specific needs of people in your industry.

Why Your Business Card Needs a New Look

Business cards should always look professional. Even if you are just starting out as a Realtor, even if you haven’t had a closing, even if you’ve been in the business for years, no matter what your business card must appear professional.

Often Realtors choose local printers to create their business cards. They go in with no design in mind and simply choose the first style they are shown. Others go to online printers and use their self-serve “design” programs. In both cases, the results are almost always disappointing. You end up with business cards that are plain and unimaginative (and sometimes down right ugly) or that are cartoony and unprofessional.

Maybe these methods will cut a little off the price of doing business, but what would your clients think about a Realtor whose business cards look like everyone else’s or whose business cards include childish graphics? Think about the message you are sending your clients by distributing these business cards. It’s probably not a message you want them to hear. It’s also not a message that is going to make you a success in your field.

The reason using these methods will never deliver the results you really want is because the business card design is everything and without the help of a true professional, preferably someone with prior experience in your industry, your business cards will never live up to their full marketing potential and neither will you.

Another good reason to seek out a professional is your business cards should be creative and eye-catching. A card without graphics, professional design, or any type of style is the easiest to forget and to “lose.” While a business card that makes an impact from the first moment is more likely to be kept and to be remembered. After all, you want that potential client to remember you when the subject of buying or selling real estate comes up. Creative cards are also more like to be passed around and shown to others which extends the reach of your marketing.

While creativity is important, you do not want to be creative at the expense of a clear message, a professional design, or readable text. Working with someone experienced in business card creation can help you find the right balance.

Of course, many Realtors already understand the importance of business cards. They invest in creating professionally done cards on high-quality paper. But once they find a style, they stick with it for too long.

You should give your cards a redesign periodically. The style change will not only invigorate your boring cards but should breathe fresh air into your business. Business cards that look old and feel dated don’t suggest experience, instead they make potential business contacts feel you are “behind the times,” resistant to new ideas, and maybe a little old-fashioned. Those are definitely not traits today’s clients are looking for in potential Realtors.

Your business card should show that you’re open to new ideas, creative, unique, interesting, and – above all else – professional. Achieving those goals can be tricky, even for a professional design company. That’s why you should choose a company, such as 1001 Ideas in Promotion, that understands the marketing significance of the business card and has experience successfully working with other real estate industry professionals.

Need another good reason to update or redesign your business cards? You’ll have a good excuse for distributing your business cards, even to people who may have gotten one a couple of years ago.

The bottom line is that if you’ve had the same business cards for more than a few years or if you didn’t have your current business cards created by a professional, it’s time to make a change. You’ll be surprised at how something that seems as small as well-designed business cards can increase your success.

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Teresa Tran is an expert on Realtor business cards at 1001 Ideas in Promotion, the only firm that offers full-service business card design, including double-sided printing, and shipping.View their first class Realtor business card design selection here.

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